everkeen
Brand & Website Guide
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header font
Baskerville Display
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Raleway
color palette
website training
video 1: editing your site
Timestamps
00:00 Back-end tour, including Announcement Bar, Promotional Pop-up, Analytics, Billing…
09:48 Editing your Pages (in order of Home, About, Services, Careers, Contact)
01:02:00 Search Engine Optimisation
video 2: using the ConveyThis translation app
squarespace
guides
Here are some helpful Squarespace guides for you to check out:
USING YOUR BLOG
HOW TO SET UP AN E-STORE
Email Campaigns
SQUARESPACE SCHEDULING
search engine optimisation
Here are some simple but effective best practices for SEO:
Images Size: Images should be no bigger than 500KB for optimal loading speed and Google ranking. Big banner images should be 2000-2500px wide. Bulk Resize Photos is a great site for reducing image sizes while retaining quality. You can drag in a batch of images to save time.
Keywords: Using keywords will help Google know that your page is relevant. The trick is simply to think about what keywords your ideal person is Googling to find that particular page / image. You can use keywords in:
Image titles
Page titles / descriptions / URLs (Page Settings > General)
Headers
Blog: title / ‘tags’ section